Wednesday, July 18, 2012

Eternal Clout

In the old days, if you had clout you were a mover and a shaker, and probably you were more powerful than a speeding locomotive (but not more powerful than Superman). When you spoke, people listened or sometimes asked “How high?” when you needed someone to jump.



Now everyone has clout and it can be measured. According to the online company Klout (http://klout.com/understand/klout), everyone has influence. As long as you’re online, that is. And tweeting, blogging, posting, retweeting, commenting on blogs and posts…basically running your mouth via your fingers. No more “Let Your Fingers Do The Walking”; now it’s “Let Your Fingers Do The Talkin’”.

Clout – whether you have it or not, how you use it or abuse it – is as old as the earth. Just ask Adam when you get to heaven. Or, hearken back to childhood to hear those threatening words “Because I said so!” or “Wait until your father gets home!” Usually, the people you associated with having clout were either older and wiser, or just a whole lot bigger than you.

Clout is pretty handy to have in some places. Like advancing your career. Getting a table at a nice restaurant. And, um, getting a table at a nice restaurant.

Sure, it’s great to be someone who can make things happen and it’s nice to know people who can do the same. I would put God (Father, Son and Holy Spirit) in the first category. Other than that, I can’t think of a single person who would, in the eternal long run, have enough clout to set me up for Life.

I do a lot of reading about social media for my job; some days it’s hard to keep up with all the articles about online “do’s” and “don’ts” or social faux pas. I recently saw one (and posted a link on Facebook) about the 12 Things You Should Never Post On Facebook. I took exception to some of the “don’ts” because a) I never did like other people telling me what to do and b) one simply just needs to use common sense and courtesy and c) if you don’t like what you see, then unfriend the uncouth idiots…er, friends.

But then you’d lose clout. Oh well.

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